The synth pop artist stops by to talk about his latest EP, his creative process, and the vibrant scene in southern Oregon.
San Gabriel. Photo: Kassy Balli
Good morning!
Today we’re talking with synth pop artist San Gabriel.
Retail jobs are an incredible incubator for side projects. Some people use the downtime to catch up on schoolwork. Others may work on a side hustle. James Bookert used that time to work on his music. Initially, something to do in between tours became San Gabriel, a fully formed synth-pop project.
If that name sounds familiar, trust your gut; last year’s Nights and Weekends caught the attention of many here in the community, and I recently took a quick look at the follow-up EP Adult Onset Goth, noting:
Last year’s Nights and Weekends was a revelation. Adult Onset Goth is the follow-up EP, and all of the dreamy synths, washed-out guitars, and sugary hooks are here. Are you a fan of New Order, or even Tame Impala? Maybe you spend a lot of time mining the crates for early 80s synth pop. This’ll scratch that itch.
Lead single “Paradise” explores themes of avoidance, emotional stagnation, and the tension between moving forward or remaining in unhealthy but familiar places, with Bookert saying, “This song is about avoiding the complicated feelings that come with growing up. It’s about avoiding moving on. It’s about avoidance and the fear of growth. It’s about feeling stuck in life, admiring the past through a not-so-healthy lens, and not knowing if to move forward into an open uncertainty, or stay rooted in a place/relationship that isn’t healthy.”
I wanted to talk more with James about the threads he’s been pulling in his work—both the lyrics and the sound—but I was also curious about where he’s at in life, both literally and figuratively. He currently calls Ashland, Oregon, home, and while I can tell you that Ashland is known for a lot of things, synth-pop ain’t one of ’em…or so I thought. But I was happily surprised (and happy to be corrected) by his take on life in Southern Oregon.
In our wide-ranging chat, we cover the local scene, what his creative process looks like, and what the rest of the year has in store for him. It’s only been lightly edited for grammar and flow.
Congrats on the new record! Can you walk us through the backstory of how ‘Adult Onset Goth’ came together?
Hey, thanks, Kevin! I’m pretty psyched on these songs! When I’m not on the road, I’m pretty much always writing. It feels like a productive way to distract myself from all of the crazy stuff that’s happening in the world. And since I’m just kind of always writing, I tend to have a ton of songs sitting around. Cayle, who owns and operates Share It Music, gave me a little nudge to put some of these songs out, which was super helpful. But, in short, they’re songs that I love, but maybe didn’t feel like they were fitting in with my next record, and I still wanted them to see the light of day.
I’m curious about the title (which I love, btw). What does it mean to you now, and has it changed since you first landed on it?
I’m 41, and it’s been crazy watching the world, or maybe just the US, turn into what it’s turned into. I think social media rewards a lot of performative negative behaviour (our president), and when that’s all that we see of society, that’s what we believe. If I’m perfectly honest, it’s really hard not to be cynical and give up hope, or think that we’re all against each other.
But I’m fortunate to get to tour, play music, and meet new people. And what I see is the exact opposite. I see and meet a lot of people who are sweet and kind and accepting and weird, and not afraid to be themselves.
Maybe the title was just me making fun myself, or maybe the songs on my EP are “the cure for adult onset goth” (take twice daily) I don’t know. It just sounded fun.
Did any of the tracks come together particularly quickly (or slowly)?
Yeah, I got pretty lucky with some of em! Sometimes, if I have a good idea, I’ll set an alarm for 30 minutes and tell myself that by the end of these 30 minutes, this song has to be finished. That means 2 verses, 2 choruses, and a bridge if needed.
With “Paradise,” I think I was playing bass and just said, “t t t take me back to paradise.” So I set an alarm and wrote the rest.
That said, “Magic” was the opposite. That was a completely different song that I shoehorned together, and that was over the course of maybe a year. I was just banging my head against a wall trying to write a chorus, and was like, wait a minute…this fits with this other song, and boom, Magic was born.
Double-clicking on that, what comes first for you: sounds or lyrics?
You know both. There’s never one thing that works. For “Paradise,” I was just sitting around playing bass, and the chorus came out. Other times it’s just been the rhythm of a set of words that will inform the rest of the song. It’s kind of all over the place.
Sometimes I’ll write a whole instrumental track, walk around, and sit in the park listening to it, trying to write lyrics; it all just kinda depends.
Shifting gears, you’re in Ashland, Oregon. I grew up in PDX, and synth pop is the last kind of thing I’d expect from that part of the world. What brought you there? What’s the scene like?
Ashland is freaking awesome. This place is crammed full of musicians and artists that you’d never expect. Ashland seems to function on its own terms, in a way that I really love. Super vibrant and healthy music scene.
For one, Sylvia Massy has a studio here. Sylvia is this genius engineer/producer who recorded Prince, Johnny Cash, System of a Down, you name it. She actually let me mix some stuff from my last record in her studio.
There are also a ton of local people here who would blow your mind. My buddy Mitch fronts a band called Slow Corpse. Dude has the voice of an angel and will write 5 amazing songs a week. I used to play bass in his band, and he’d come in with a whole new set every week.
Then there’s Sean, who is a synth wizard, and he fronts a band called Yaaro Light; there’s Casey and the Cutoffs, who are an amazing local band; and this dude Kyle, who does DIY shows out of his warehouse/skatepark.
I just randomly saw a Brazilian band at a thrift shop last weekend. We just heard music and walked over there.
Also, there’s a super vibrant theater scene here. That’s not ever what I’d considered “live music,” but boy was I wrong about that. Because, man, I just saw a play called “Come From Away” that had a full live band playing the entire time, and it was mind-blowing, from both a musical and technical perspective.
In short, Ashland is awesome. Super cool vibrant scene.
For someone that might be new to your work, what do you hope they take away from this record?
That’s a great question, and I don’t know if I have an answer, but I’ll try.
I feel like music has given me so much, especially as a young person. Life can be super isolating, and lonely, and confusing, and we’re always expected to put on this face and say things are okay when maybe they’re not.
Like, there are song lyrics that we’ll sing and fully 100% relate to, that we’d never say in a sentence. I feel like music is a place we can let our guard down and be immersed in our feelings. I think of it as the little friend I keep in my back pocket that understands me 100%
That said, I don’t know that I have any hopes for people’s takeaway from this record, but if it makes you dance, or tap your toes, or you like a little synth sound in there, I’m happy with that. If there’s lyrics in there that you really resonate with, that’s cool too. I just hope that it helps somebody in the world in some way.
What’s the rest of 2026 look like for you? More shows (I saw you recently did one with Limerence)? Back into the studio?
I’m about to jump on 6 weeks of touring with my buddy Griff, who is Goth Babe.
We’re doing 6 weeks opening for Foster the People, which is gonna go everywhere. I’m working on booking some PNW and California stuff for the end of the year, which will definitely include Limerence.
And yeah, always in the studio. I got a bunch of music I’m working on for whatever my next record is gonna be!
Last one, just for fun: I bump into you as you walk out of the record store. What records are you carrying?
Oof. Probably “Don’t Shoot Me I’m Only The Piano Player” by Elton John. That was my favorite tape when I was 5, and every time I see it I’m like, woah, look, it’s “Don’t Shoot Me I’m Only The Piano Player” by Elton John, only to come home and realize that I’ve forgotten that I already have three copies of “Don’t Shoot Me I’m Only The Piano Player” by Elton John.
But honestly, anything. I was a banjo player for years, so if I find any old bluegrass or old-time records, I’ll scoop ‘em. I’m also a huge prewar blues fan. I will say, I’ve been looking for it for years, but my hope is that I’ll walk out of the record store with a copy of “Tupelo Honey” by Van Morrison
Listen:
Click the record to preview/play ‘Adult Onset Goth.’
Kevin Sent 