#40 Chris Isaak, Heart Shaped World vs. #89 Technotronic’s Pump Up the Jam
Good morning!
Today we’re taking a look at records from Chris Isaak and Technotronic.
Note: As many of you know, I recently wrote about a Best Record of 1989 challenge and noted that I’d be occasionally writing some of these up.
I’ve started doing some quick hits of each matchup and posting them directly to the page. Some will be longer, some won’t, and some might just be a handful of sentences. There’ll probably definitely be some typos.
Check ’em out and let me know your thoughts! Chin wags & hot takes welcome! Sharing and restacks are always appreciated.
KA—
Chris Isaak’s third record might be called Heart Shaped World, but to me, it evokes a different shape- that of the road. The record feels like it’s a soundtrack for a road trip. Or maybe the musical score to Blue Highways. Most people know the record for the (IMO) interminable Wicked Game —and it’s not lost on me that its use in Wild at Heart was its launchpad to smash hit territory. But if that’s all you know, you’re missing out on, frankly, much better tracks. Isaak and Co. are tapping into the vein of early American rock here – think Ricky Nelson, Elvis, etc.
If you’ve ever burned up the miles on late-night drives through the middle of nowhere, you’ll know the mood “Kings of the Highway” evokes. “I’m Not Waiting” is what you’ll likely hear as you open the door and walk into the severe florescent lights of the ever elusive four calendar cafe. “Don’t Make Me Dream” drops right into a swanky groove with just the right amount of sax across the top.
We’re not even 10 minutes in, and things are already heating up.
If you’re reading this and wondering just what the heck I’m talking about, give the record a spin. There are two Chris Isaaks; both are fairly self-serious & introspective, but one is a balladeer trafficking in dirges, the other much less melancholy. To my ear, it’s the latter that carries this record and makes it worth one’s time.
If you happen to find yourself sitting at the bar in a juke joint along the way, “Wrong to Love You”—not salvation— is what you’ll find in the bottom of that glass. And in the moment, it’ll be just the thing. Ditto most of the back half of this record. Hell, there’s even a Bo Diddley cover at the end to wrap things up.
There’s only one clunker here —and it’s a doozy. “In the Heat of the Jungle” is terrible. There’s really no other way to frame it. It’s as out of place as Warren Zevon’s “Leave My Monkey Alone” is on his Sentimental Hygiene album. We’re not in the same rarified air as The Police’s “Mother,” but we can see it from here. Yikes.
Look, I know people love “Wicked Game.” Checking Spotify, it’s currently at 863m plays. The next closest is his “Blue Spanish Sky” at ~10m. Things drop off precipitously from there. All data tells a story, and the story here is that many people only know Isaak from this one track. They’re missing out.
Pump up the jam should be taken—and appreciated—for what it is. At its core, this is a party record. It does not apologize for this. It doesn’t try to rationalize it. It never dares pretend it’s anything serious. It is not political. The dancefloor is/was an escape for many of us, and Technotronic wanted to help you get there.
Technotronic emerged from the Belgian New Beat scene. By 1989, that wave had crested, and label owner Jo Bogaert was desperate for a new hit to turn things around. New Beat had always been closely connected with Chicago House, and this time would prove no different. Bogaert formed the Pro 24s and put out “Technotronic,” drawing heavily from a sample of Farley Jackmaster Funk’s “The Acid Life.”
Sidebar: Before I forget, all credit and a shoutout to Pe Dupre who writes the incredible The 12 Inch newsletter for the extensive background on this record’s title track.
So, you had a track with a thumping beat, some synths, and just the right BPM to get everyone moving. The missing piece? Vocals. Enter Ya Kid K and her mix of rapping and singing. With everything in place, a hit was born.
It’s worth noting here that Technotronic made the same move as other bands (Black Box, C & C Music Factory) at the time, putting a model in the video/cover/whatever and trying to pass them off as the actual vocalist. Martha Wash’s fight for credit was a hard-fought battle. In this case, Ya Kid K had a shorter but no less steep path, and before too long, Felly Kilingi was out, with the rapper out in front where she rightfully belonged.
So, we all know “Pump Up the Jam,” and most of us remember “Get Up (Before the Night Is Over).” Maybe “Move This” as well, boosted somewhat by its use in makeup ads. But what about the rest of the record?
“Tough” sees MC Eric join the fray and slows the pace a little. The word “little” is doing a lot of work here – this is still something you could easily see blaring through an arena’s sound system ahead of your hometown NBA team coming out onto the court. Just close your eyes and pretend there are a lot of neon lights — and maybe a t-shirt cannon.
No rap (or vocals, really) on “Come On.” Just a few clips interspersed through the track.
Reading up on this, I learned that “Rockin’ Over the Beat” was a single off the record, but I’d never heard it. I mean, I’d heard it (once you’ve heard one Technotronic track, you’ve heard ’em all), but still.
It’s more of the same, really. And depending on what you’re looking for, that’s either a good thing or a bad one.
In my case, it’s a notch in column A. Dusting this off, I fully expected something stale and poorly aged. Instead, I found something that has held up well for what it is—and what it never pretends to be.
Will I listen to this again? Yeah, probably. I work an impossibly early shift and often lean on things like this to give me a boost in those first hours. I have a coworker who’s really into EDM and House, and I’m curious how they’d take some of these lesser-known tracks.
Looking for a dancefloor filler with industrial-strength hi-hats? Synths? They got you. Beats that never quit? Yep, that too. Sometimes, that’s all you need.
Bottom Line: Today’s matchup features two records that rightly or wrongly have been shackled with one massive hit casting a shadow over everything else. Pump Up the Jam and Heart Shaped World both feature tracks that are well worth your time, depending on what you’re looking for.
My vote: I think people’s (collective) will recall Isaak in a brighter light. Filling out my bracket, I was concerned most would relegate Technotronic to novelty act status and chose accordingly.
That said my vote today could’ve gone either way, but I was in a more analog mood, so despite Wicked Game and In the Heat of the Jungle, I’ll check the box for Isaak.
Any thoughts on either of these records? Agree/disagree with my takes? Which one of these would you vote for? Sound off in the comments!
Check out the full bracket here.
Info on the tourney, voting, and more is here.
Kevin Sent 
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